1. With the death of Michael, maybe the world can rethink what Thriller actually was, what it actually meant. I think so many people just give it a pass as "the biggest selling record of all time", which I suppose it was, depending on whose statistics you cite. Of course to me, and I would think to most people number of sales does not equate to quality of product. Everyone had to have a Pet Rock or a Mood Ring at one time in life... and was that because it was essential? Nope- it was because it was spoon fed to people via an aggressive marketing campaign. And Thriller is the quintessential example of marketing on steroids.
2. Where were you in 1983-1984? ANd as I always have to preface for some of you, yes, I KNOW YOU WERE NOT BORN :-)... I was coming back from Boston University, doing a semester of work at The University of Akron before latching on with my company, where I have been for the last 25 years (my 25th anniversary is actually this December 31st). I had a pretty eclectic group of friends at Akron... a lot of the soccer players were friends of mine, and they came from Serbia and Poland and several other Eastern European nations... and then there were the locals from NE Ohio who also turned out to be really good people. One thing most of us had in common was that we enjoyed music- and during that time, music was really being marketed. I can remember the first week I was on campus, MTV's Martha Quinn came to town... and at that time, Martha Quinn was America's sweetheart. A bunch of us piled into a friend's car and headed to the local Strawberries and saw Miss Quinn in all her glory. She even signed a photo for me, which I still have laying around somewhere and will one day scan in. Perhaps I didn't know it then, but by the end of spring semester 1984, MTV would be on a roll, and you could not have music without MTV telling you what was cool and what was uncool.
3. I can think of 4 records that were the soundtrack of that period of my life... you had MJ's Thriller played EVERYWHERE, closely followed by Duran Duran's Rio... and then on a tier below these were Prince's 1999 and then the people who were into "underground dance revivals" were playing some chick out of NYC named Madonna who was out with her first record. So what separated Thriller and Rio from other records? Well, plain and simple, MTV did. You were being told what was hip, what was not hip by a group of VJs who somehow had their fingers on the pulse of pop culture. While Duran Duran and MJ were the kings, and the other artists were stars in the making, you would have MTV created stars like A Flock of Seagulls or Adam Ant burned into your consciousness as well. It was all about the video... and MTV, like Starbucks a few years later, knew that marketing was the thing. The music didn't matter as long as the video worked. The video crushed the singer songwriter, it crushed the R&B singer who "didn't look right for TV". And of course, if CBS/Sony had not threatened to pull all its videos from MTV, Michael Jackson would have never seen the light of day with Thriller, and we would still be talking about how Off The Wall was (and is) the better Michael Jackson record.
4. Listening to the 25th Anniversary edition of Thriller, one can't help but admit that the whole record doesn't hold up very well WITHOUT THINKING ABOUT THE VIDEOS. Billie Jean- you think of MJ moonwalking on Motown 25, you don't really think about the quality of the music. I don't think anyone is thinking of the lyrical credibility of Thriller... you see the extended video and equate that with great music. Same thing with Beat It. Listening to these songs today without the videos and trying to separate the notion of video from song... the whole record sound dated and hokey. That soaring guitar riff in Beat it sounds kinda silly now, doesn't it? I think that Billie Jean holds up well, as well as anything from Off The Wall, but the embarrassment that is The Girl Is Mine or PYT... it's just not pretty. And the original record only had 9 tracks on it. And as it should be, the 25th Anniversary set is a 2 disc set- the 2nd disc being a DVD of not "videos" but as the packaging says "the short films".
5. I think that Thriller could be likened to Nirvana's Nevermind in that it changed the way people looked at music. There was a cultural shift with Thriller.. one had to have a video to have a song. And with Nirvana, the cultural shift destroyed the over the top hair band/video vixen genre and took music to a sort of anti-video format. And of course, that's about the time that MTV mysteriously started playing fewer videos and went to more of a show-based format.
6. You won't find Thriller on my top 50 records of all time, and it doesn't deserve to be. I guess I look at albums as a sum of the parts, and how well that sum stands up to time. As a record, it's very flawed, and the 25th Anniversary edition did nothing to help. When you have remixes featuring Akon (who even on Wanna Be Startin Somethin manages to get in his trademark Konvict line-even though he never was a convict), will.i.am, Fergie(?), and curent media darling Kanye West, you have to scratch your head.
7. I will give the critics who think Thriller is a better record than Off The Wall the fact that it is a more significant record. But music wise, it's lacking. Again, you cannot separate the video imagery from the songs. And I think the critics have yet to do that with this record.
When I think of significant/great records, I think that Kraftwerk never gets the credit it deserves for spurring the electro funk movement in the mid-80s (the movement that helped bands sample more stuff like James Brown, which led to bands like Public Enemy taking the Funky Drummer track and changing rap forever)... and Talking Heads will never get crerdit for taking African rhythms and mixing them with spaced out P-Funk keyboard work and mixing in David Byrne's art school contemplation and creating Remain In Light in 1981- which time has STILL not caught up with.
8. Quincy Jones' statement about Michael not wanting to be black is perhaps summed up with the production and marketing of Thriller. I don't think I'm stupid, and I don't think MJ did all the stuff he did to his body because he wanted to appeal to an urban landscape. Perhaps he didn't want to be white, but I don't think he was comfortable being black either. His music from Thriller wasn't played in the ghetto the way Off The Wall was... well at least not with the passion Off The Wall was. All in all, Thriller is a white suburban record, rather harmless, a "fun record" with a bunch of dance moves... again, video and music are seen as one, and there's no getting away from that. Critics from Rolling Stone saw it as a quantum leap from Off The Wall, and I would think that's because they had no perception of dance music, they were the ones who embraced the Disco Sucks movement. They called Off The Wall "ultra-slick" for god's sake! Thriller has the guitar riffs that pleased Rolling Stone, it is not "urban dance".. it's more of a "production dance" record.
9. When looking at the overall body of work of Michael Jackson, I think almost everyone would agree that the early Jackson 5 work still holds up as pure pop bliss. Then in the mid-70s he went into some sort of hibernation, the breaking of ties with Motown perhaps exposed a lack of ability to write on his part... but his Philly International-influenced work (Show You The Way To Go/Enjoy Yourself) led to the Jacksons writing more of their own material by the time Destiny came out. For me, he peaked with Off The Wall, lost me with Thriller, and I don't even own Bad because to me the title sums up what it is (although I do like Smooth Criminal-but that's because of the video).
10. All in all, Michael Jackson had a lot of issues. But he managed to get the public to embrace Thriller, and that is why we consider him the King of Pop today. In looking at overall musical talent and genius, Prince is head and shoulder over Michael Jackson. But the marketing of MTV has made Michael bigger than life. His was a deal with the devil in a sense... yes, you will become the biggest pop star on the planet, but you will live the rest of your life as some sort of freak who has children that are not biologically yours, you will be accused of molesting children, your star will fade after the early 90s and you will be relegated to living out your life in your videos from the 80s and people still wanting that Michael since "cute little Michael of the Jackson 5" is long gone. The Jacksons are a classic example of a dysfunctional family that was caught up in issues of race, finances, media hounding... to define Michael Jackson from his videos and Thriller and the wild tabloid stories isn't fair to him. I think his inner issues were much more complex than that, and that is what destroyed him in the end.